We live in the age of mobile and in this rapidly changing; it would be not strange to say that our lives in a network of mobile and Web applications are deeply involved. Mobile technology has rapidly developed to the point that mobile applications have become almost an integral part of most companies around the world.
According to a study by Vision Mobile, mobile application development targets the enterprise market for the most part, because business apps are useful and have the potential to generate enormous revenue. Business experts consider app developers companies as a whole new ball game with big payouts for developers and companies in the longer term.
According to a study of the enterprise market by Gartner and Forrester, mobile app will see soon an explosion, because it has immense unused potential, and developers need to quickly use, what could be a gold rush.
Business processes are a mobile-first strategy to adopt. Gartner believes that more than half of all business require process real time answers, that can be handled by mobile business applications. In fact is until 2018, which is expected almost to double enterprise app market. Notable examples of Fortune 500 companies, a mobile-first strategy are Wal-Mart, McDonald’s, General Motors and AT&T.
Knowing that this is the easiest way to open new revenue channels, need for developers respond quickly to customer requirements and deliver efficiently.
In a business life, nothing matters more than passing the right message to the right audience at the right time. The only way you can impress your audience is working with a strategy strong enough to interest them in your products or services. In this order of ideas, web pages designed for PCs are one of the most popular ways for the public to get information from the Internet
Never the less, the use of mobile devices is taking over products and services because they offer the same utility to find information online, on the go. Mobile devices allow purchases any time and from any location. For this reason intelligent business people contact mobile app developers, to ensure that their customers enjoy the same pleasant experience they would have enjoyed using desktop computers.
As a company, you’ll find important a good mobile app for the following reasons:
It offers comfort and easy access to potential clients from their mobile phones, without leaving their comfort zone.
It offers you direct contact in real time with your customers, which can be very valuable.
A mobile app loading speed is higher and therefore very reliable. Of course, such experience will improve your credibility and trust levels with your customers.
Mobile apps can provide affordable and more extense access to huge archives like multimedia files and videos, giving your users an incredible universe of possibilities without any extra cost to you.
With a good mobile app, you can be sure to enjoy improved profitability quotient as well as improved workplace productivity. At the end of the day, everybody in your business circle, including the users and your employees will be happy because of the functionality and benefits of a practical mobile app and this increases business success and growth.
Mobility is being used for both B2C and internal applications. B2C applications emerged.3 as particular solutions to boost revenue while improving so long-term customer relationships.
Enterprises today have immense opportunities to use B2C apps to engage customers and attracting prospects. So, clients can reach customer services with much more ease, and get in touch with enterprises through email, direct messaging and one-touch applications.
Some benefits of employing B2C applications are:
- Improved visibility among users
- Maintaining long-term client relationships
- Serving clients better
- Making it easier for customers to connect to enterprises
- Better customer service
- Boosting revenue
- Surviving competition
However, internal applications are the new emerging trend. Companies are looking to deploy applications that are convenient to both the company and its employees. These enterprise apps help regulate the internal affairs of a company and utilize big data, while so having self-learning abilities to optimize mechanisms according to work patterns and trends.
Some of the benefits of integrating internal applications are:
- Increased operational efficiency and productivity
- Automated billing system
- Transaction processing
- Cost planning
- Enterprise mobility management
- Resource planning
There is a myriad of benefits in store for both the companies adopting enterprise apps and for the company app developers. Significant increase in enterprise-wide efficiency, productivity and field mobility is lakes in businesses that integrate business apps, along with visibly reduced operational costs. Business apps utilize big data and optimize information they gather to assist businesses in many ways, either by using cloud services or internal software platforms.
The benefits of business-to-consumer apps are many, but greater benefits are being reaped by businesses by deploying internal applications.
Developing enterprise apps provides unique and significant opportunities to developers. Considered to be of a complex nature, and being hard to manage, enterprise apps are not as quickly developed in-house as consumer apps are. Thus, not only the development but the management of enterprise apps is more than often outsourced, creating a new window of opportunity for developers.
The market for enterprise app development is booming. Businesses are frantically mobilizing their workforce to adapt to the latest technologies by leveraging their in-house IT departments. As more businesses begin to rely on optimized machine learning and data to increase operational companies want efficiency, more readily deploy such apps. This requires companies to shift their data onto clouds. But if you aren’t sure about this, read this Does Your Business Really Need a Mobile App?
There’s a strong realization among enterprise app developers that both maintaining and developing business apps has become much easier than ever before. Thus, the need for real-time data along with a purpose of the various user experience creates new business opportunities. It is important for app developers to seize their moment and value every second as a chance, because, there is increasing competition in a market that itself is rapid rate evolving at a, making it hard to keep up.
To sum up, adopting a mobile-first strategy is helping companies gain the competitive advantage they need to distinguish themselves from their competitors. Not only do enterprise applications help businesses carry out daily affairs more efficiently and quickly, but they open new revenue channels and help companies excel at a faster rate.
Although there are a few challenges, such as security and cost concerns, they can be overcome. The risks posed by enterprise mobile apps are outweighed by the tremendous benefits mobility has to offer.